I lead partnerships, BD and go-to-market for gaming, media and tech companies. I've run a studio team, built partner pipelines and closed deals myself. Creators are one of my strongest levers, and AI is how I move fast.
// Based in the Netherlands
8+ years in gaming, content and digital media. I started in game development and character art, then moved into creative leadership and business development. This is what I've owned.
Art director & business development · 2023 — 2024
Ran day-to-day operations for a team of developers, artists and producers. Owned priorities, planning and quality, hired creative and technical roles, handled every client relationship and pushed commercial growth.
Business consultant · 2025 — 2026
Built the outbound pipeline and outreach process for a games publisher. Reviewed publishing opportunities and partner leads, onboarded partners, handled account relationships and worked on expansion into new markets and categories.
Talent manager & commercial lead · 2024 — 2026
Ran the commercial side of a creator business. Led the strategy, negotiated directly with brands and agencies and handled campaign reporting, with no agency behind me.
Interim creative director · 2024
Held creative operations together across the client roster: capacity, hiring, staffing, contracts, budgets and renewals.
Founding partner · 2025 — 2026
Shaped product positioning and go-to-market, designed the partnership model and outreach, and worked on creator acquisition and early platform growth.
Creator program lead
Ran a program of 50 micro-creators end to end and owned creator comms and execution.
Studio, publisher, agency, brand, creator, founder: I've sat on every side of the deal, so I know what each one needs to hear before it says yes. No agency layers. You talk to the person doing the work.
// Also shipped: Minkie & Mozzie, a 30-episode kids series taken from idea to studio handover, and the Masters Expo booth that won the Most Creative Award.
Full timelineSame experience either way. Book me for a defined project, or bring me in to own partnerships, BD or growth.
Hiring? See lead rolesAI is how I work, not what I sell. I direct AI coding agents and build my own models, so an idea becomes a working prototype before it needs a team.
For a team, it means a commercial lead who can turn an idea into a working demo before the budget goes in.
Pay the invoice, not an address: stablecoin invoicing with one secure link per invoice and the seller checked against business registers. Built solo in two weeks by directing AI coding agents.
One of my own models. It takes a character's movement and plays it back as a real person. Here, a CGI boxer's combo, re-performed as me.
// The input character, then the model's output. Raw research render.
Book a short intro call and tell me what you're working on: a launch, a partner pipeline to build or a lead role on your team. If I'm not the right person, I'll say so.
